Overview
Critical Analytics provides a reporting platform that connects with authorized 3rd party marketing, analytics, advertising, and business services to display performance data for internal business reporting and operational use. This platform may connect with services including Meta Facebook, Google Analytics, Google Ads, Yext, Birdeye, and similar services as enabled by the account holder.
Information We Collect
We may collect, receive, store, or process business related and account related information necessary to operate the platform and provide reporting functionality. Depending on the services connected, this may include account identifiers, location or business names, analytics metrics, advertising metrics, review metrics, token based authorization data, and user provided account configuration details.
We do not use this platform to intentionally collect sensitive personal consumer information for resale. The system is designed primarily to process business reporting data and limited account administration information.
Connected 3rd Party Services
When a user authorizes a connection, the platform may access data made available through the relevant service provider’s API or integration tools. These services may include:
- Meta Facebook and related advertising services
- Google Analytics
- Google Ads
- Yext
- Birdeye
- Other approved reporting or directory services added in the future
Access is used only to retrieve, display, organize, and store reporting data necessary for platform functionality, benchmarking, historical reporting, and business analysis.
How We Use Information
Information collected through the platform may be used to:
- Generate dashboards and reports
- Store historical snapshots and trend data
- Support authorized users in reviewing advertising, analytics, and business performance
- Maintain connected account settings and authentication status
- Improve platform reliability, security, and reporting functionality
Authentication and Access Tokens
Some integrations require OAuth or similar authorization methods. In those cases, the platform may store access tokens, refresh tokens, account IDs, and related connection metadata needed to maintain authorized access. These credentials are used only for the operation of the platform and are not sold or disclosed for unrelated marketing purposes.
Cookies and Technical Information
This website or platform may use cookies, sessions, and similar technical tools to maintain login state, remember settings, improve usability, and support security. We may also collect standard technical information such as browser type, IP address, device information, referring pages, and access times for operational, security, and diagnostic purposes.
How Information Is Shared
We do not sell or rent your data. Information may be shared only as reasonably necessary to operate the platform, comply with law, enforce platform rights, protect security, or work with trusted service providers supporting hosting, infrastructure, communications, maintenance, or analytics. Any such providers are expected to handle information appropriately and only for authorized business purposes.
Data Retention
We may retain reporting data, configuration settings, and historical analytics snapshots for as long as reasonably necessary to provide services, maintain reporting continuity, support historical analysis, comply with legal obligations, resolve disputes, and enforce agreements.
Data Security
We take reasonable administrative, technical, and organizational measures to help protect information from unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is guaranteed to be completely secure, and use of the platform is subject to the inherent risks of internet based systems.
User Choices and Revocation
Authorized users may revoke connected account access through the applicable 3rd party provider, such as Meta or Google, or by requesting that the platform administrator remove stored credentials or disable a connection. Some historical reporting data may remain in the system where retained for legitimate operational purposes.
Children’s Privacy
This platform is intended for business use and is not directed to children under 13. We do not knowingly design this platform to solicit personal information from children.
External Links
This site or platform may include links to external websites or services. We are not responsible for the privacy practices, content, or security of those 3rd party sites. Users should review the privacy policies of those services separately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the platform, connected services, legal requirements, or internal practices. Updates will be posted on this page with a revised effective date.
Contact Information
If you have questions about this Privacy Policy or platform data practices, please contact: